DILEMMA can trace its origins to the late-90s when our principals helped pioneer digital marketing and convergent media for companies including Mandalay Pictures, Paramount and Sony during the first Dot-com gold rush. DILEMMA has rapidly grown by offering world-class creative marketing services and comprehensive business solutions for clients across a wide variety of industries.
DILEMMA’s in-house talent and extended network of strategic partners, collaborators and advisors includes executives and artists that have been directly responsible for producing some of the most memorable marketing campaigns, films, soundtracks, books, games, online content and television shows in recent memory.
J.C. CHRISTOFILIS - Founder
J.C. Christofilis has led a diverse career that has placed him at the forefront of successful thought leaders in the entertainment, marketing and new media industries. J.C. has spearheaded countless business development, marketing, content production, distribution, corporate communications, project management and strategic planning initiatives for an eclectic roster of companies including Sony Pictures, PriceWaterhouseCoopers, Disney Consumer Products, iO Film, Growthink, Mandalay Pictures and others. J.C. earned his BA in Philosophy from Pepperdine University and pursued his Masters in the Producers Program at the prestigious UCLA School of Film, Television and Digital Media- a program taught in close collaboration with the UCLA Anderson School of Management.
Latest quote inspiring J.C.: “The young do not know enough to be prudent, and therefore they attempt the impossible-and achieve it, generation after generation.”
Pearl S. Buck
JUSTIN DURBAN - Creative Partner
Justin has continually proven himself to be a dynamic innovator when it comes to marrying technology with creativity. His successful track-record dates back to the original Dot-com bubble and includes the conception, development and execution of countless online, film, video, animation and music projects for companies including Warner Brothers, Sony Screen Gems, X-Ray Dog -to name only a few- and his own business ventures including AllMediaStudios and Edgen.com. Justin studied Graphic Design at the University of Kentucky and earned his other digital skills at the school of trial and error.
Latest quote inspiring Justin: “If you know how to use a pencil to draw, you could probably draw anything. Now apply that to everything in life.” Justin himself
DILEMMA Work Ethic and Core Values:
DILEMMA’s unique process is designed to successfully address our clients’ overall strategic and tactical needs by combining classic elements of Madison Avenue creative exploration and traditional Hollywood story development and production.
This combination encourages intensive collaboration- whether with the client directly or indirectly with the client’s agency of record- and results in the execution of bold ideas capable of grabbing the attention of an increasingly distracted consumer with original and compelling visuals, stories and characters.
Our human dilemma is the universal force connecting all of us emotionally in our desire to answer life’s important questions. And it is the driving force behind the passion of our company.
Our goal is to demonstrate with measurable accountability how this passion, our creativity and sound strategy can generate a significant return on our clients’ investments. And to make every project an enjoyable experience!
